About this document
Media & Entertainment Industry Analysis by jay jariwala is a document available to read on EtoBox.
The Indian media and entertainment sector grew 13% in 2018 to reach 1.67 trillion INR (23.9 billion USD). Television remained the largest segment, but growth is expected from digital media which will surpass filmed entertainment in 2019 and print by 2021. Key trends in 2018 included strong growth in online gaming and digital media, led by increases in online gamers and digital advertising spending. The sector is projected to continue growing to reach 2.35 trillion INR by 2021.
- Author
- jay jariwala
- Language
- EN