About this document
CRM Strategies in Supply Chain Management by Ankit Sinha is a document available to read on EtoBox.
The document discusses customer relationship management (CRM) in the context of supply chain management, quality control, and the tourism industry. It provides definitions of CRM, outlines its history from the 1990s to present, and discusses its future role in enabling personalized customer experiences through technology while maintaining a focus on people. CRM is described as a business strategy that aims to understand customers and put them at the heart of the business. The document also discusses how CRM
- Author
- Ankit Sinha
- Language
- EN