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What is Future Directions in Tourism Marketing about?

This document discusses future research directions in tourism marketing. It identifies several key areas for future research, including consumer behavior, branding, e-marketing, and strategic marketing. Specifically, it notes that more research is needed on how consumer decision making and demands are changing as populations age and develop in countries like China and India. It also recommends further study of branding destinations, using new technologies like social media for e-marketing, and adopting more

Author

Santi Gopal Tolani

Language

EN