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What is Enhancing Operational Effectiveness in Marketing about?

1. Operational effectiveness involves performing activities better than rivals through improvements like total quality management, time-based competition, and benchmarking. 2. While necessary, operational effectiveness alone is not sufficient for competitive advantage; companies must also have a strategy to perform activities differently or in a differentiated way. 3. By constantly improving operational effectiveness, companies can move toward the productivity frontier of best practices and offer maximu

Author

Mubashir Hasan

Language

EN