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Michelin by Vikram is a document available to read on EtoBox.

Michelin restructured its strategy around four areas - tyres, experiences, services and solutions (S&S), and high-tech materials - in response to weak tyre market growth and overcapacity. The goals were to boost revenue from non-tyre areas like services and solutions (S&S) from 10% to 25% of total revenue within five to seven years. Earlier service initiatives included tire-as-a-service programs and fleet management services using telematics. More recently, Michelin developed its Digital Service Platform (D

Author

Vikram

Language

EN