Can I read Managing Customer Relationships : A Strategic Framework on EtoBox?

Managing Customer Relationships : A Strategic Framework by Don Peppers; Martha Rogers is a book available to read on EtoBox.

What is Managing Customer Relationships : A Strategic Framework about?

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition:'Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.'—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia'Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy.'—Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia'Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove an

Author

Don Peppers; Martha Rogers

Publisher

COPYRIGHT

Published

2011

Language

EN

ISBN

9780470423479

Subjects

Business, Marketing, Management

Updated

2026-03-24