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Strategic Marketing Plan for Pilsen Callao by ScribdTranslations is a document available to read on EtoBox.
This document presents a strategic marketing plan for Pilsen Callao beer from Backus. First, it summarizes the mission, vision, and strategic values of Backus and its alcoholic beverage business unit. Then, it analyzes the size of the domestic beer market in Peru and the main competitors of Pilsen Callao. Finally, it proposes marketing objectives and strategies such as market penetration, sales promotion, and positioning to increase the market share of this brand.
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- ScribdTranslations
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- EN