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Supermarket Strategies for Fresh Produce by dev is a document available to read on EtoBox.

What is Supermarket Strategies for Fresh Produce about?

This document discusses marketing strategies for perishable fruits and vegetables in supermarkets. It notes that consumer spending and retail growth have recovered slightly due to early festive seasons, but spending will not be as high as previous years as consumers adopt a "shift to thrift" mindset. Retailers must revisit their value strategies to map changing consumer preferences focused on value and savings. The study aims to analyze how supermarkets deliver value for perishable goods like fruits and veg

Author

dev

Language

EN