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The document discusses the challenges faced by Luca Fichera, Executive Vice-President of Nestlé India, during the mandatory recall of Maggi noodles due to an order from the FSSAI in June 2015. Nestlé had to manage the reverse distribution of approximately 35,000 tons of Maggi while dealing with significant financial losses, as net profits dropped from Rs. 11.85 billion in 2014 to Rs. 5.63 billion in 2015. The ban was lifted in November 2015, and Nestlé began efforts to regain market presence while new food

Author

CorinaIon

Language

EN