Can I read Consumer Behavior in Online Shopping on EtoBox?

Consumer Behavior in Online Shopping by carvalhoashton is a document available to read on EtoBox.

What is Consumer Behavior in Online Shopping about?

The report examines the evolution of consumer buying behavior in the context of e-commerce, focusing on preferences in online shopping among respondents in Mumbai. Key findings indicate that 72% prefer Cash on Delivery, with convenience being a significant factor for 65% of participants. The study concludes that convenience, price comparison, and digital trust are crucial in influencing online purchase decisions.

Author

carvalhoashton

Language

EN