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The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market by Peter J Curwen; Jason Whalley; NetLibrary, Inc is a nonfiction available to read on EtoBox.

What is The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market about?

Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten year appraisal of the companies involved in the entire telecommunications, media & technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative.Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in tech

Who reads The Internationalisation of Mobile Telecommunications : Strategic Challenges in a Global Market?

Author

Peter J Curwen; Jason Whalley; NetLibrary, Inc

Publisher

Edward Elgar; Elgar Publishing, Incorporated, Edward; Northampton, MA

Published

2009

Language

EN

ISBN

9781848444911

Category

nonfiction

Subjects

Engineering, Business, Sociology