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Understanding Benchmarking Types and Practices by Akbar Syukri is a document available to read on EtoBox.
What is Understanding Benchmarking Types and Practices about?
1) Amgen, a large biotechnology company, used benchmarking to evaluate its position in the market and understand customer wants as it transitioned from a single to multiple product portfolio. 2) Benchmarking helped Amgen identify internal issues, weaknesses, and the basis for improving performance across divisions. 3) Amgen hired APQC to help identify management issues and suitable companies for benchmarking, and to guide its strategic direction in responding to market changes in the pharmaceutical indust
- Author
- Akbar Syukri
- Language
- EN