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Understanding Consumer Purchase Behavior by Giana Osmeña is a document available to read on EtoBox.

What is Understanding Consumer Purchase Behavior about?

The document discusses consumer behavior and marketing management. It defines consumer behavior as how buyers purchase products including what they buy, why, when, how often and for what reasons. It also defines a consumer market as one where products are bought for personal use rather than resale. Finally, it explains that understanding consumer behavior is important for informing marketing strategy such as content, ads and product lines.

Author

Giana Osmeña

Language

EN