About this document
Culturally Grounded Wellness at IFSU by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
This study explores the role of marketing in promoting wellness and physical activity at Ifugao State University, emphasizing culturally grounded strategies. It identifies low participation in wellness programs due to ineffective marketing and scheduling issues, while highlighting the success of digital content over traditional methods. Recommendations include enhancing marketing tactics, incorporating indigenous customs, and establishing a Wellness Program Committee for better student-faculty collaboration
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN