About this document
Impact of Fake Customer Reviews on Sales by prashantchaudhary231305 is a document available to read on EtoBox.
Research reveals that fake customer reviews can lead to short-term sales boosts but have detrimental long-term effects, including a decline in product ratings and increased negative feedback. The study found that a significant number of sellers engage in procuring fake reviews through social media, particularly Facebook, which undermines consumer trust and the integrity of e-commerce platforms. To combat this issue, platforms like Amazon are investing heavily in fraud prevention but still struggle to effect
- Author
- prashantchaudhary231305
- Language
- EN