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Audience Analysis in Public Relations by Nadine Butova is a document available to read on EtoBox.

What is Audience Analysis in Public Relations about?

The document discusses the importance of understanding audiences for effective public relations strategies. It provides various definitions of "audience" from scholars such as Reddi, Heath and Coombs, and Smith. Audiences are generally seen as passive receivers, while publics are more active groups that can influence an organization

Author

Nadine Butova

Language

EN