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Brand Image Impact on Body Shop Sales by adhea4049 is a document available to read on EtoBox.

This study investigates the impact of brand image on consumer purchasing decisions for The Body Shop Body Mist products in Bandung, Indonesia, revealing that a strong brand image significantly influences purchase behavior. The findings indicate that consumers perceive The Body Shop as a high-quality, ethical, and eco-friendly brand, leading to increased trust and purchase intent. Recommendations for enhancing brand perception include improving digital marketing strategies, consumer experiences, and corporat

Author

adhea4049

Language

EN