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What is Eco-Fashion Consumption Decision Study about?

The research paper examines the relationship between eco-fashion consumption decisions and various attributes related to products and stores within the context of a circular economy. It tests four hypotheses regarding the influence of product-related attributes, store-related attributes, and pricing premium on eco-fashion consumption. The study utilizes a correlation design with a sample of 216 respondents from Hong Kong, revealing that while product attributes significantly affect consumption decisions, st

Author

vstylein

Language

EN