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Consumer Satisfaction for Nestle Chocolate by Nabila Ayesha is a document available to read on EtoBox.

This document summarizes a study on consumer satisfaction towards Nestle chocolate in Coimbatore city, India. The study used a sample of 120 respondents and collected both primary and secondary data. Simple percentage analysis and Likert scale analysis were used to analyze consumer satisfaction in terms of creation, pricing, accessibility, quality, flavor, promotion and packaging of Nestle chocolates. The study aimed to identify consumer satisfaction levels and problems faced regarding Nestle chocolate.

Author

Nabila Ayesha

Language

EN