About this document
Aviation Marketing: 7Ps Framework Explained by DavidChenFangHong is a document available to read on EtoBox.
The document discusses the extended marketing mix for services, focusing on people, process, and physical evidence. It explains that people include employees, management, and culture, and how developing people skills is important. The process refers to the flow of activities by which the service is consumed and delivered. Physical evidence is the tangible components and environment where the service interaction occurs, including elements like furniture, lighting, and signage.
- Author
- DavidChenFangHong
- Language
- EN