Can I read Social Media Campaigns : Strategies for Public Relations and Marketing on EtoBox?

Social Media Campaigns : Strategies for Public Relations and Marketing by Carolyn Mae Kim is a nonfiction available to read on EtoBox.

What is Social Media Campaigns : Strategies for Public Relations and Marketing about?

"Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment."--Publisher's description

Who reads Social Media Campaigns : Strategies for Public Relations and Marketing?

Author

Carolyn Mae Kim

Publisher

New York: Routledge, Taylor & Francis Group

Published

2016

Language

EN

ISBN

9781138948600

Category

nonfiction

Subjects

Business, Language Learning, Marketing