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What is Amul: India about?

Amul is a dairy cooperative in India formed in 1946 and jointly owned by 2.6 million milk producers. It collects milk daily from farmers and converts it into branded packaged products. Amul has a wide range of dairy products including milk, butter, cheese, and chocolate. It targets all consumer segments with low to high priced products. Amul promotes through billboards, TV ads, and festivals. It spends only 1% on promotion but has had great success with campaigns like the Amul girl ads. Amul competes with c

Author

Sounak Srimanti Saha

Language

EN