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What is 2021 - Examining The Influence of Store about?
This research examines how store environment influences customer satisfaction in hedonic versus utilitarian shopping contexts. Findings reveal that internal ambient and merchandise layout enhance satisfaction in hedonic shopping, while external ambient and layout are more significant in utilitarian shopping. The study contributes to retail marketing by identifying specific store attributes that can differentiate retailers in competitive markets.
- Author
- Gino Tejeda
- Language
- EN