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Consumer Choice: Attention vs. Decision Models by adrianalidiafalcon is a document available to read on EtoBox.

What is Consumer Choice: Attention vs. Decision Models about?

This document presents a comprehensive computational framework that combines attentional and decision processes in consumer choice, fitting 63 decision models and a 9-parameter attention model to five eye-tracking datasets. The findings suggest that attention dynamics significantly influence decision-making, with models that incorporate both static and dynamic assumptions outperforming traditional models. The framework provides insights into how attention impacts information sampling and choice, crucial for

Author

adrianalidiafalcon

Language

EN