Can I read Mobile Marketing on EtoBox?

Mobile Marketing by JOECIL RUALES is a document available to read on EtoBox.

What is Mobile Marketing about?

This document is a PhD thesis submitted by Akinbode Mosunmola Oluwafunmilayo to the Department of Business Management at Covenant University in May 2014. The thesis examines the influence of mobile marketing on consumer purchase behaviour in organized institutions in Lagos State, Nigeria. It investigates how advances in information and communication technologies are providing new marketing channels for companies and influencing how organizations conduct business and marketing activities, with a focus on mob

Author

JOECIL RUALES

Language

EN