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Exploring Corporate Strategy : Text and Cases by Gerry Johnson; Kevan Scholes; Richard Whittington is a business book available to read on EtoBox.
What is Exploring Corporate Strategy : Text and Cases about?
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations. Content: 1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES Abstract: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
Who reads Exploring Corporate Strategy : Text and Cases?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Gerry Johnson; Kevan Scholes; Richard Whittington
- Publisher
- Financial Times Prentice Hall
- Published
- 2008
- Language
- EN
- ISBN
- 9780273724193
- Category
- business
- Subjects
- Management, Business, Finance
- Rating
- 3.9 / 5 (127 ratings)
- Updated
- 2026-03-14
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