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DHL employs both low-cost and differentiation strategies in entering the US market. Its low-cost advantages come from capital investment, acquisition skills, logistics systems, and quantitative performance measures. Its differentiation advantages include strong marketing, reputation, willingness to serve remote areas, and qualitative measures. Currently, DHL is focusing its strategy on serving niche markets not addressed by major competitors. It has incorporated speed into its strategy through its reputatio

Author

Mega_Imran

Language

EN