Can I read Advertising to children in China on EtoBox?

Advertising to children in China by Chan, Kara K. W, McNeal, James U is a book available to read on EtoBox.

What is Advertising to children in China about?

viii, 206 p. : 24 cm, Includes bibliographical references and index, Children as consumers in China -- Role of mass media in the consumer socialization of Chinese children: putting advertising in focus -- Children's understanding of television advertising -- Children's trust in television advertising -- Children's attention to and liking of television advertising -- Parent-child communication about comsumption and advertising -- Parents' attitudes toward television advertising and children's advertising -- Content analysis of television commercials targeted to Chinese children -- Regulating children's advertising in China -- Advertising to children in China: summary, conclusions, and implications

Author

Chan, Kara K. W, McNeal, James U

Publisher

Hong Kong : Chinese University Press ; [London : Eurospan, distributor]

Published

2004

Language

EN

ISBN

9789629961428

Subjects

Business, Economics, Science