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Customer Satisfaction: Amazon vs Flipkart by manoj kumar Das is a document available to read on EtoBox.
This study compares customer satisfaction levels between Flipkart and Amazon in India. It reviews literature on online shopping and the growth of e-commerce in India. The objectives are to compare customer satisfaction aspects between the two sites and identify major impact factors. A questionnaire was used to collect primary data from 120 respondents in Chennai. Analysis found Amazon satisfied customers more across factors like pricing, delivery, payment options and product quality. Overall, Amazon deliver
- Author
- manoj kumar Das
- Language
- EN