About this document

Marketing Semiotics and Consumer Behavior by Restu Ikhwan is a document available to read on EtoBox.

1) Marketing evolved from an empirical practice to a scientific discipline with theoretical frameworks. A key transition was viewing marketing from the perspective of consumer needs and behavior rather than production and sales. 2) In the 1950s-1960s, the field of consumer behavior emerged within marketing research to better understand consumers and inform decisions around new products, advertising, and retailing. Consumer behavior research focuses on understanding why and how consumers buy products. 3)

Author

Restu Ikhwan

Language

EN