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What is Service Brand Equity and Employee Commitment about?

This article investigates the brand equity of luxury hotels from a customer perspective and examines the relationship between service brand equity and employee brand commitment. Two surveys were conducted, revealing that brand differentiation and trust significantly influence customer relationships, while high brand equity correlates with stronger employee commitment. The findings emphasize the importance of internal communication and employee engagement in building a strong service brand.

Author

pergingegarong

Language

EN