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Developing Business Strategies, 6th Edition by Aaker, David A. is a business book available to read on EtoBox.

What is Developing Business Strategies, 6th Edition about?

<p>"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."— Robert L. Joss, Dean of the Graduate School of Business, Stanford University</p> <p>A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy.</p> <p>This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include:<br> *

Who reads Developing Business Strategies, 6th Edition?

Author

Aaker, David A.

Publisher

Wiley [Imprint] John Wiley & Sons, Incorporated

Published

2001

Language

EN

ISBN

9780471064114

Category

business

Subjects

Management, Business

Rating

4.4 / 5 (53 ratings)

Updated

2026-03-14