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Identity Economics : How Our Identities Shape Our Work, Wages, and Well-Being by George A. Akerlof and Rachel E. Kranton is a business book available to read on EtoBox.

What is Identity Economics : How Our Identities Shape Our Work, Wages, and Well-Being about?

__Identity Economics__ provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people--facing the same economic circumstances--would make different choices. This was the beginning of a fourteen-year collaboration--and of __Identity Economics__. The authors explain how our conception of who we are and who we want to be may shape our economic lives more than any other factor, affecting how hard we work, and how we learn, spend, and save. Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it, we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futures--and much, much more. __Identity Economics__ bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of w

Who reads Identity Economics : How Our Identities Shape Our Work, Wages, and Well-Being?

Author

George A. Akerlof and Rachel E. Kranton

Publisher

Princeton University Press

Published

2010

Language

EN

ISBN

9781400834181

Category

business

Subjects

Economics, Psychology, Sociology

Rating

3.48 / 5 (283 ratings)

Updated

2026-03-13