Can I read McDonaldization Revisited: Critical Essays on Consumer Culture : Critical Essays on Consumer Culture on EtoBox?

McDonaldization Revisited: Critical Essays on Consumer Culture : Critical Essays on Consumer Culture by Wynyard, Robin; Caputo, John S.; Alfino, Mark is a nonfiction available to read on EtoBox.

What is McDonaldization Revisited: Critical Essays on Consumer Culture : Critical Essays on Consumer Culture about?

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society . The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.

Who reads McDonaldization Revisited: Critical Essays on Consumer Culture : Critical Essays on Consumer Culture?

Author

Wynyard, Robin; Caputo, John S.; Alfino, Mark

Publisher

Praeger; Bloomsbury

Published

1998

Language

EN

ISBN

9780275958190

Category

nonfiction

Subjects

Economics, Philosophy, Sociology

Rating

3.7 / 5 (10 ratings)

Updated

2026-03-13