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E-Service Quality in Online Travel Agencies by Aamir Khan Swati is a document available to read on EtoBox.

What is E-Service Quality in Online Travel Agencies about?

This study examines the dimensions of e-service quality in online travel agencies. Specifically, it analyzes whether e-quality consists of two dimensions: functional quality and hedonic quality. The study develops and assesses a scale incorporating items from both functional scales like E-S-QUAL and from the hedonic dimension. It then assesses the impact of e-quality (in terms of functional and hedonic quality) on perceived value and loyalty. The results show that functional and hedonic quality are distinct

Author

Aamir Khan Swati

Language

EN