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This document summarizes a research paper on the influence of marketing communication on the corporate image of PT. Buana Oto Mandiri, a heavy equipment rental company in Indonesia. The research was motivated by the lack of public communication from the company, which impacts trust and demand. The study found that marketing communication has a significant positive influence on corporate image, accounting for 30.3% of the impact. The conclusion is that companies should maintain good marketing communication t

Author

Andi Arfandi Dewa Pandawa

Language

EN