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About this Business, Management and Accounting article
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness by Susanna S. Lee; Benjamin K. Johnson is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Susanna S. Lee; Benjamin K. Johnson
- Publisher
- Informa UK Limited
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)