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What is Managing Cultural Differences in Business about?

1. Richard Lewis has developed a model that classifies cultures into three types - linear-active, multi-active, and reactive - based on their approaches to time, activity level, and relationships. 2. Linear-active cultures like the US and Germany prefer to do one thing at a time logically and systematically, while multi-active cultures in Southern Europe and Latin America prefer doing many things simultaneously based more on feelings than logic. 3. Reactive cultures in Asia try to avoid confrontation, l

Author

Chân Ái

Language

EN