About this document
B2B Market Segmentation Strategies by Shashank Prasar is a document available to read on EtoBox.
This document discusses segmentation of business markets. It defines segmentation as dividing a market into distinct groups with distinct needs that may require separate products or marketing mixes. Segmenting has benefits like allowing marketers to better meet customer needs, focus product development, and efficiently allocate resources. The document outlines bases for segmenting like company size, location, purchasing situation, and decision-making stage. It also describes approaches to segmentation like
- Author
- Shashank Prasar
- Language
- EN