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Consumer Brand Identification in Social Media by kotka ta is a document available to read on EtoBox.

What is Consumer Brand Identification in Social Media about?

The article explores how consumers identify with brands on social networking sites, particularly focusing on the differences between real-world and virtual brand identification. It introduces a new model that highlights the role of personal branding in consumer social network brand identification (CsnBI) and emphasizes its importance for brand value creation. The research aims to fill gaps in understanding the motivations behind users

Author

kotka ta

Language

EN