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What is Zara about?

Zara is able to develop new products in just one week and get them to stores compared to the industry average of six months. It achieves this through superior integration of its supply chain and value chain. Zara senses demand through technology in stores and has direct links backwards to its in-house production, allowing demand data to flow unrestricted to suppliers. It owns its supply chain and competes on speed to market. Procter & Gamble manages its vast global supply chain through integration of supp

Author

Darshini Darshu

Language

EN