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11.17 Assessing Value Co-Creation and Value Capture Potential in Services A Management Framework by nguyenkhangfatima is a document available to read on EtoBox.

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The article by Pekka Töytäri presents a management framework for assessing value co-creation and capture in service industries, emphasizing the need for industrial companies to develop new capabilities for managing value selling opportunities. Based on an exploratory multi-case study, the framework aims to enhance sales function efficiency by proactively managing customer relationships and value propositions. The research contributes to the field of sales management by linking strategy to implementation at

Author

nguyenkhangfatima

Language

EN