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What is Impact of Humor on Binge Drinking Messages about?

This document discusses how humor is sometimes used in health messages but the effects of different types of humor are not well understood. It presents a study that examines the impact of self-deprecating versus other-deprecating humor in messages about binge drinking among college students. The study considers how personal investment in alcohol use might moderate these effects on subjective norms and behavioral intentions. Results showed that for less invested binge drinkers, other-deprecating humor reduce

Author

Scott Donian

Language

EN