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This document analyzes the persuasion effect of micro-shaping advertisements using the Planned Behavior Theory, highlighting how factors such as gender, origin, and income influence audience responses. A survey was conducted to gather data on consumer attitudes towards micro-shape advertisements, revealing that urban respondents are more susceptible to such ads compared to rural ones. The findings suggest that advertisers should tailor their strategies to meet the diverse needs of their audience to enhance

Author

YERFER ESTIVEN GARCIA RUEDA

Language

EN