Can I read Essential Guide to Marketing Planning on EtoBox?

Essential Guide to Marketing Planning by Marian Burk Wood is a nonfiction available to read on EtoBox.

What is Essential Guide to Marketing Planning about?

This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. Content: Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control. Abstract: This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed

Who reads Essential Guide to Marketing Planning?

Author

Marian Burk Wood

Publisher

Financial Times Prentice Hall

Published

2010

Language

EN

ISBN

9780273725770

Category

nonfiction

Subjects

Management, Business, Marketing