Can I read The Laws of Choice : Predicting Customer Behavior on EtoBox?

The Laws of Choice : Predicting Customer Behavior by Marder, Eric, 1925- is a business book available to read on EtoBox.

What is The Laws of Choice : Predicting Customer Behavior about?

How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive "laws" of customer choice. <p>Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community. Of special interest to social scientists and survey research

Who reads The Laws of Choice : Predicting Customer Behavior?

Author

Marder, Eric, 1925-

Publisher

Free Press, c1997.

Published

1997

Language

EN

ISBN

9780684835457

Category

business

Subjects

Management, Business, Marketing

Rating

3.5 / 5 (4 ratings)

Updated

2026-03-14