About this document

Maximizing Retail Marketing ROI Guide by Mihaela Vasiluta is a document available to read on EtoBox.

The document provides an overview of a McKinsey webinar on optimizing retail marketing ROI. It discusses trends in retail marketing spending and approaches to maximize ROI, including budget prioritization and allocation, media mix optimization, achieving local marketing excellence, digital marketing excellence, and boosting customer value. The document also shares excerpts from McKinsey

Author

Mihaela Vasiluta

Language

EN