About this document

John P. McCoy: Marketing Academic Profile by Vincent is a document available to read on EtoBox.

John P. McCoy is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. He received his Ph.D. in Brain and Cognitive Sciences from MIT in 2008-2018 and has published several papers on topics related to crowd wisdom, memorability, and decision-making. His research uses behavioral insights and machine learning to aggregate judgments from crowds.

Author

Vincent

Language

EN