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What is Brand Marketing Impact on Customer Retention about?

This internship report by Tonmoy Debnath analyzes the impact of brand marketing strategies on customer acquisition and retention at IFAD Multi Products Limited, a leading FMCG company in Bangladesh. The study highlights the importance of branding in creating emotional connections with consumers and offers insights from practical experiences during a three-month internship. Key findings suggest that while IMPL has established a strong market presence, there are opportunities for improvement in digital market

Author

ab.a.m.riaz

Language

EN