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What is Evolution of the Coca-Cola Bottle about?

The Coca-Cola contour bottle was first designed in 1915 by Earl R. Dean, inspired by the shape of a cocoa pod. An early prototype was unstable but Dean solved this by decreasing the middle diameter, creating the iconic contour shape still used today. Over the decades, the bottle evolved from glass to plastic while maintaining this signature silhouette, becoming the single most recognizable brand worldwide through its uniquely shaped packaging.

Author

Jose Peralta

Language

EN